I'm just a merchant man....

I'm just a merchant.

That's the realization I keep coming back to.

I've tried damn near every business model you can think of.

Agencies. Coaching. Courses. Software plays. The whole carousel.

And every single time...

Something keeps yanking me back to building brands.

(Like an ex you know is bad for you, but you keep texting back anyway.)

Here's what I've finally made peace with:

This is what I'm here to do.

I love building brands. I love selling physical products. I love the messy, frustrating, beautiful chaos of it all.

Most of you have followed me through the Amazon journey over the past few years.

You watched the wins. You watched the losses. You watched me figure it out in real time.

And now I'm doing it again.

I'm launching a brand new brand.

From scratch. From zero. From "what the hell am I even selling here."

And I'm documenting every single step.

The good. The bad. And the "why did I think THAT was a good idea" moments.

Because here's the truth nobody wants to say out loud...

Amazon has CHANGED.

What crushed it in 2020? Dead. What worked in 2022? On life support. What actually works right now? That's what I'm about to find out with you.

So I'm kicking off a new YouTube series.

Every step gets documented. Every win gets celebrated. Every faceplant gets shown too.

(Because watching someone pretend they have it all figured out? Boring. And usually a lie.)

If you've been waiting for the latest playbook...

If you want to see what's ACTUALLY working right now...

Come along for the ride.

Watch Episode 1 Here 

Tom