Can I Start Another Successful Brand....?

Author

Tom Wang
April 29, 2026

Quick story before I get to the good stuff.

A few years ago I sold my skincare brand Sdara Skincare for millions. It was an Amazon FBA business, and on paper, I had no real reason to ever start another e-commerce company again.

But something kept dragging me back.

Maybe it's the merchant in me. If you put me in a market hundreds of years ago, I'd be the guy haggling and selling stuff at a stall. E-commerce is just the modern version of that, and I can't shake it.

So I'm running it back. New brand. New playbook. And this time I'm building it 100% in public.

I just dropped Episode 1 of the journey on YouTube, going from $0 to (hopefully) millions of dollars with a brand new DTC skincare and supplement brand.

Here's what's different this time:

Last brand was Amazon heavy. This one is Shopify and Meta heavy. Why? Because Amazon is a ranking game. DTC is a creative game. And if you want to build real brand equity (the kind that sells for $1.2 billion like Grüns just did), you have to own the customer.

In the video I break down:

• The real difference between Amazon buyers and DTC buyers
• Why my Meta CPMs were hitting $300 and the fix that actually worked
• The UGC tools I'm testing (Trends, Backstage, Join Brands)
• My $200/day testing budget and the listicle funnel I copied from Grüns
• The Amazon + Meta playbook a $500M founder shared with me

Product market fit is the hardest part of any business. Doesn't matter if you're a first time founder or you've done it 10 times. Going from $0 to $1M is brutal because you're testing angles, burning ad spend, and trying to figure out what the market actually wants.

I'm going to show you all of it. The wins, the losses, the dumb mistakes.

Episode 2 drops soon. Hit reply and let me know what angle you'd test first if this was your brand.

Talk soon,
Tom

P.S. If you're building (or thinking about building) a DTC brand, this series is going to save you months of trial and error. Don't miss it.